Using The Internet

Having a web site allows you to reach potential clients in an extremely flexible way. You are not restricted in the number of pages you can have, and the content of those pages can be changed very quickly.

Providing you can actually be found among the billions of web pages on the Internet, it can be an extremely effective way of attracting potential clients for your service.

What is a Search Engine?

The name of the game on the Internet is being found. When a potential client is looking for a service, they will use a search engine like Google or MSN. For your web site to be effective, it has to be designed with the search engines in mind:

• The selection of the right keywords is the single most important factor
• You need a web page design that places the keywords in the best place for the search engine robots to find
• Having lots of content is extremely important
• The number of incoming links is very important. To get incoming links, you need to do two things:
  - Have reciprocal links with other web sites (I'll link to you if you'll link back)
  - Have content that is interesting enough for people to want to link to you.
• It's important that your design complies with the HTML and CSS standards

What About Potential Clients?

Having made your web site easy to find, you then have to make sure that your web site is designed to turn visitors into clients. To do that, you need:

• An eye-catching visual design
• An effective way of navigating around the site
• A well-defined structure so people know where they are
• Good marketing copy

Sheehy-Allen Web Sites

The team at Sheehy-Allen are experienced at designing web sites that get you more clients. They offer the complete package:

• Web hosting
• Web publishing
• Keyword research
• Highly efficient web site design that maximises keyword impact
• Marketing copy
• Writing other content
• Effective navigation
• Structuring the web site
• Reciprocal linking